Why Investor Relations and Blogs?

I have chosen the investor relations issue of blogs. Weblogs have had an enormous impact on the internet. Websites like blogger.com have given anyone the opportunity to write and post blogs that anyone else can view. This has created a great tool for smaller companies to be able to have their own blogs, but for large corporations, it has been a headache.

Smaller companies have limited budgets thus making it harder for them to run their own websites either internally or externally. Large companies have their own websites and don't necessarily need to host their own blogs. For instance, Goldmann Sachs has their own website, and now because of bloggers, have an even more incredible headache because of blogs like this one. It's hard not to find the content as factual. The makers of this blog have many other blogs negatively depicting many other of our nation's biggest company.

Should there be credentials in order to run a blog about someone else's company? Or does this help increase legitimate flow of communication between large companies and their shareholders?

Some of the many questions that will be answered throughout the remainder of this blog