Large companies often get much coverage from the media, both good and bad. With weblog providing sites such as blogger.com, any person who accesses the internet is able to publicly post their opinions on anything they want.
Blogs like goldmansachs666 and JPMorgan666 actively point out the flaws in each of their respective companies (Goldman Sachs, JPMorgan) and rarely ever frame their information from any other angle other than one that is negative towards that business.
How does an IR professional deal with these sites? Everybody has a different opinion on how to deal with this problem and it is often a case by case basis. Listening to a Q4 webchat on blogs, they discussed how exactly they approach this issue.
Some tips:
Understand who you're talking to- is this person going to care about what you have to say? Are you just wasting your time?
Assess the quality and quantity of the audience- How many people will this reach? Are these highly involved stakeholders, or are these people not actively checking this site anymore
Inform the misinformed- You should always converse with your public if they are misinformed on a particular issue or topic
I'd like to ask for some feedback amongst the IR professional world... What are your personal tips on monitoring your company blog as well as the blogs that are talking about your own company, whether it be positive of negative comments.
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